Toyota Swagger Wagon: In Case You Need a Push to Accept a Minivan in Your Driveway
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- by Mark Stephens on Mon Mar 28, 2011 - (2) Comments
Just when you thought I was going totally stupid for posting about station wagons, I ratchet it up a notch and bring you the minivan; okay, I mean a rap about a minivan. Yes this is a Toyota ad, but it's like no ad you've ever seen before. I humbly submit to your sensibilities this charming video from Toyota . . . The Swagger Wagon.
Those of us who work in advertising and marketing (note: you didn't think this blog was my real job, did you?) have this saying about return on investment: "I know that half of my advertising works. I just don't know which half."
As you can see, the ladies and gents at Toyota are saying the same thing.
But when they get up to the plate, they swing for the fences.
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